We have been engaged in ski sports since 1994, when we became a sponsor of the Swedish Ski Association.
We know that many of our customers and employees are interested in ski sports, so we want to engage in their passion. In order to reach people interested in skiing across all our markets, we are now involved in skiing on an international basis.
We have been cooperating with the International Ski Federation and with Vasaloppet winter week since 2011. We are also one of the main sponsors of the Falun Nordic World Championship 2015.
Through our sponsorships we support established ski athletes as well as children and young talents starting their careers.
We also want to enhance the experience for people who enjoy skiing on their holidays. For example, we recently launched the smart phone application, King of the Slope.