sustainable consumption

We are becoming increasingly customer-focused and are working to create enduring relationships with our customers in an effort to help them reduce their climate footprint and actively participate in the emerging energy landscape.

Our strategy

Our products

Our targets

Examples of achievements 2016

Challenges we have

Our planned activities

Our initiatives

Our strategy

Our long-term aspiration is to be a leading customer-centric company, supplying a wide range of energy solutions and services to household and business customers.

Our products

Vattenfall provides a wide range of energy solutions to give customers tools for more sustainable and efficient energy consumption. Vattenfall's offerings and interactions vary from market to market, but the overall focus is on charging solutions (e-mobility, for example charging boxes and charging stations), smart home/facility management (for example EnergyWatch, smart plugs), decentralised generation and online customer interaction models.

For more information, please see our local websites.

Swedish Sales website (in Swedish)

Dutch website – renewable energy (in Dutch)

Dutch website – energy saving (in Dutch)

German website – energy saving (in German)

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Our targets

NPS is a tool for measuring customer loyalty and for gaining an understanding of customers' perceptions of Vattenfall's products and services. The target is a positive NPS in absolute terms +2 compared to Vattenfall's peer competitors.

Year  NPS 
 2016  +7

Vattenfall continued its positive trend in NPS in 2016 with improvements in the end customer market in all four core markets: Sweden, Finland, Germany and the Netherlands.

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Examples of achievements 2016 

  • We launched the InCharge network of charging stations with partners in Sweden and Northwest Europe, which will make it easier for companies, municipalities and local energy companies to offer e-vehicle charging. It will help us to achieve a leading position in e-mobility in the Nordic markets
  • Powerpeers, the first European online platform for sharing locally produced renewable energy, was launched and is getting a lot of traction in the new energy landscape 
    Powerpeers (in Dutch, new window)
  • Enpure, Europe's first energy product that is managed exclusively from mobile devices, based on 100% hydro power
  • We developed and launched the Smart Fritidshus ("Smart vacation home") concept, our second custom-tailored energy solution for a specific customer segment
  • Nuon energy roof, an integrated solution for an energy efficient roof including solar panels and insulation, was launched and is being commercialised on a larger scale. The first roofs have been installed
  • We relaunched Alltid.se, our innovative and easy concept for a younger target group who care about the environment and want simplicity, sustainability and trust.

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Challenges we have

Smart and sustainable energy solutions are relatively new and differ from traditional production operations, both with respect to expertise and business models.

Our planned activities

To further improve the customer experience (and NPS), we continue to simplify things for our customers through digitalisation and by increasing the flexibility of our IT processes. We are expanding our portfolio with relevant energy solutions as part of our efforts to offer good service to our customers. Our focus is on further development of e-mobility solutions, smart home applications, and decentralised production and storage solutions. We aim to continue growing our customer base in all markets and potentially also outside of our core markets.

Our initiatives

We have a number of projects that contribute to reducing energy consumption on a broader scale.

The One Tonne Life project and its results

Sustainable cities

Electric mobility

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Last updated: 2017-04-25 08:40